BUSINESS FOR HERBALISTS — 6-MONTH LIVE PROGRAM
A grounded, values-aligned program for herbalists ready to make their practice financially sustainable — without hustle culture or losing what makes the work meaningful.
"Make your herbal work financially sustainable while staying rooted in relationship, integrity, and care."
COHORT DATES TO BE ANNOUNCED
YOU BELONG HERE
When it comes to actually running a herbal business — pricing, marketing, systems, client experience, and money — it can feel murky, overwhelming, or disconnected from the heart of the work.
This program helps you build something grounded and ethical without gross sales tactics, hustle culture, or trying to look like a big shiny wellness brand.
You do not need to be “good at business” already. You need a basic herbal foundation, an emerging offer or practice idea, and a desire to share your work sustainably.
YOU BELONG HERE
Ready to turn “a few clients” into a more reliable, sustainable practice.
Needing clarity on pricing, margins, and which sales channels actually make sense.
Workshop facilitators who want repeatable, organized offerings they can count on.
Who want the business side of their work to feel simpler, clearer, and more sustainable.
Who feel allergic to traditional marketing and want consent-based, trauma-aware approaches.
Blending services, products, and education — you’ll apply the material to your specific model.
WHAT YOU’LL WALK AWAY WITH
Clarity, structure, and a
practice that can support you
01 | A clear business model
Designed for your season of life, capacity, and income goals — not someone else’s blueprint.
02 | Refined core offers
Pricing, structure, and boundaries that feel doable and reflect what you actually want to offer.
03 | A simple client journey
A repeatable path from first contact to follow-up that feels organized and supportive.
04 | Language for your work
Words that describe what you do without shrinking, over-explaining, or over-promising.
05 | A values-aligned marketing plan
Built to sustain — not a content hamster wheel that burns you out by February.
06 | Solid money systems
Basic but honest tracking, planning, and knowing your “enough” numbers.
You’ll also gain a community of herbal peers walking the same path — people who
understand both plant language and bookkeeping anxiety.
THE CURRICULUM
Six months of grounded learning
Two calls per month — a teaching call early in the month, and a Q&A / implementation call mid-month. Replays provided. Lightweight worksheets and templates included.
01 | Foundations
Introduction to Business for Herbalists
Introduction to Business for Herbalists
- Shift into “I run a herbal business” — identity and mindset
- Scope of practice, safety, and legal/regulatory basics
- Explore business models: services, products, education, hybrids
- Mission, vision, target market, and a simple business plan direction
- Pricing and money basics — separating finances and simple tracking
- Create a realistic 30–90-day action snapshot
02 | Vision
Crafting Your Business Vision
Crafting Your Business Vision
- Vision vs. mission vs. goals — and why it matters
- Build a long-term vision rooted in land, plants, and service
- Create client / customer avatars grounded in real people
- Align your vision with client needs
- Set 90-day and 1-year goals you can actually reach
- Turn goals into weekly actions and gentle accountability
03 | Structure
Building A Strong Foundation
Building A Strong Foundation
- Draft a simple 1–2 page herbal business plan
- Map your market, offers, and operations
- Legal and regulatory next steps for your type of herbal work
- Business structures, insurance, policies, and practitioner boundaries
- Money map for startup costs, monthly expenses, and pricing
- Build a pricing snapshot for 1–3 priority offers
04 | Brand + Marketing
Branding + Marketing Foundations
Branding + Marketing Foundations
- Clarify your brand identity: pitch, mission, vision, and values
- Define your brand positioning and what makes your work distinct
- Brand voice and tone — including trauma-aware and inclusive language
- Refine your ideal client and one core seasonal offer
- Choose priority marketing channels — digital and offline
- Draft content pillars and a simple two-week content sketch
05 | Relationships
Selling + Customer Relations
Selling + Customer Relations
- Your relationship to selling and money stories
- Map real-world sales flows from first contact to follow-up
- Write plain-language offer descriptions — clear and honest
- Invitation language for conversations, DMs, and email
- Consent-based follow-up and nurturing without pressure
- Customer experience before, during, and after — including repair
06 | Enough
Growth + Sustainability
Growth + Sustainability
- Redefine growth: capacity, depth, impact, and sustainability
- Name your “enough” numbers for income, time, energy, and rest
- Choose a few meaningful business and wellbeing metrics
- Grow through offer refinement, pricing, reach, and collaborations
- Set capacity boundaries for what you will and will not do
- Create a 6–12 month growth snapshot and next 90-day action plan
EVERYTHING INCLUDED
Nothing extraneous. Nothing missing.
6 Live Teaching Calls
One per module — focused training with examples from real herbal practices.
6 Live Q+A Calls
Mid-month implementation sessions for questions, feedback, and integration.
Worksheets + Templates
Action guides, checklists, and prompts designed specifically for herbal practices.
All Call Replays
Access to every recording so you can revisit material at your own pace.
Community Space
Optional — for connection, accountability, and peer support with fellow herbalists.
A Clear Month-By-Month Path
You always know what to focus on next — no more decision paralysis.
INVESTMENT & ENROLMENT
your herbal
business
This program is priced to be accessible to working herbalists — a genuine investment in the sustainability of your practice, not a luxury offering.
Questions? Reach out before applying
COMMON QUESTIONS
Before You Apply
Do I need to be full-time or already in practice?
No. You’re welcome if you’re seeing a few clients, selling products occasionally, teaching workshops, or re-starting after a pause. The frameworks adapt to where you are now.
Is this only for clinical herbalists?
No. The program supports clinical herbalists, community herbalists, product makers, educators, and hybrid practitioners. You’ll apply the material to your specific business model.
Will this cover legal or tax advice?
We’ll go through key questions, best-practice considerations, and sample policy areas. For specific legal or tax decisions, you’ll be encouraged to bring clear questions to qualified local professionals.
I don't like pushy sales. Will this still work for me?
Yes. The program is built around consent, relationship, clear communication, and sustainable pacing. You will not be asked to use tactics that feel misaligned with your ethics.
How much time will this take each month?
Plan for about 3–5 hours per month for calls, light homework, and implementation. You can go deeper if you wish, but the core work is designed to fit alongside client work, caregiving, or another job.
Still unsure? Send a note. We’re happy to chat.
Your herbal work deserves to be sustainable
Six months. Twelve live calls. A community that speaks both plant medicine and bookkeeping anxiety.